HOOD was set up by milliners for milliners, with an aim to change the landscape of hat wearing. We’re always on the lookout for skilled and innovative milliners designing functional, wearable, cool hats. Our clients expect luxury materials and a quality finish so we have a keen eye to detail.

When submitting your collection/hats please note:

We love:

Wearable, functional hats
Cut and sew hats
Military caps
Weather specific pieces like sun hats, rain bonnets, warm winter hats
Something we’ve never seen before


A trim on a button block rarely excites us.
In general, we have an aversion to sinamay.
Large Asoct style discs are not for us. Our remit is not just a hat for the races. We believe hats are a part of every season, for all occasions and we want to offer hats that can be worn more than once, with more than one outfit.
There is a lot of emphasis on trimmings. HOOD likes to focus on the hat.
HOOD never uses the F word (we mean fascinators, of course).